At Johnson, we care about our communities

At Johnson, we care about our communities

Johnson Sponsorship Program

Each year we've given back to the communities we serve through the Johnson Sponsorship program. If you’re an individual, organization or business that seeks to make a difference in the lives of everyday Canadians, we want to hear from you.

Sponsorship Opportunities

Browse our sponsorship categories to learn more about how Johnson can help your organization.

Who is Eligible?

We welcome applications from a variety of individuals, organizations, community groups, businesses and more. Johnson will only consider sponsoring events/programs that:

  • Occur within Canada
  • Align to one of our four priorities--Education, Health Care, Community, Wellness
    • Education: school fundraisers, events for retired teachers and educators or professional development workshops and grants
    • Health Care: fundraising initiatives/events for health care facilities and/or nurses, raising awareness about a specific health issue, or require assistance with community outreach
    • Community: supporting groups and organizations that strive to benefit their surrounding community by providing an economic and social impact
    • Wellness: initiatives/events that promote mental health awareness and/or physical wellness
  • Provide Johnson with marketing opportunities, including customer programs and community engagement
  • Are submitted at least 90 days prior to the sponsorship start date


Johnson will not sponsor events/programs that are:
  • Outside of Canada
  • Discriminating, based on sex, age, race, national or ethnic backgrounds, religion, sexual orientation, values, religious beliefs, gender identity, marital status, family status, religious organization, veteran status, disability, or any other characteristic protected by law
  • Political, advocacy, or fraternal
  • Travel by groups, teams or individuals
  • Individual requests not related to a larger event or initiative
  • Charities or not-for-profit
  • Not in alignment with Johnson’s marketing strategies
  • Submitted less than 90 days prior to the sponsorship start date

We reserve the right, in our sole discretion, to deny any requests that are not aligned with our strategies and/or funding guidelines.

How to Apply

Applying is easy, just be sure to submit your application at least 90 days prior to the requested sponsorship start date. Be as detailed as possible in your application and include any necessary supporting documents. Examples of supporting documents include:

  • Project proposals
  • Imagery
  • Marketing materials
  • Event invitations
  • Organizational information